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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Werbewirkung"
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Werbewirkung
Advertising
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Advertising effects
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Internet marketing
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Online-Marketing
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Search engine
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Search marketing
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Suchmaschine
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Consumer behaviour
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Mexico
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Clarke, Theresa B.
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Jansen, Bernard J.
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Murillo, Enrique
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Information systems research : ISR
8
International journal of electronic commerce : IJEC
8
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Discussion papers / CEPR
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Electronic commerce research and applications
4
Quantitative marketing and economics : QME
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of marketing research
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Journal of retailing
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Working papers / TSE : WP
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CESifo working papers
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Electronic commerce research
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of electronic commerce research : JECR
2
Journal of the Academy of Marketing Science
2
Marketing science
2
SpringerLink / Bücher
2
Working papers / Harvard Business School, Division of Research
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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30-Minuten-Reihe
1
American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of marketing and logistics
1
BSE working paper : working papers
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Barcelona GSE working paper series : working paper
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CAMRI policy briefs
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CESifo Working Paper
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CESifo Working Paper Series
1
Columbia Business School Research Paper
1
Cornell hospitality quarterly : CQ
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Decision sciences : DS
1
Department of Economics discussion paper series / University of Oxford
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Conversion potential : a metric for evaluating search engine advertising performance
Jansen, Bernard J.
;
Clarke, Theresa B.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10011760760
Saved in:
2
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
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