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~isPartOf:"Journal of research in marketing and entrepreneurship"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Firm performance"
~subject:"SME"
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Search: subject_exact:"Marketing implementation"
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Firm performance
SME
Marketing management
124
Marketingmanagement
124
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
39
Supplier relationship management
39
Beziehungsmarketing
31
Relationship marketing
31
Marketing
25
Unternehmenserfolg
25
KMU
21
Innovation
18
Market orientation
15
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Internet marketing
13
Konsumentenverhalten
13
Online-Marketing
13
Marketing strategy
12
Brand management
11
Entrepreneurial marketing
11
Markenführung
11
Entrepreneurship
10
Entrepreneurship approach
10
Social Web
10
Social web
10
Strategic management
10
Strategisches Management
10
Competitive advantage
9
Messebeteiligung
9
Trade fair participation
9
Wettbewerbsvorteil
9
USA
7
United States
7
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37
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Abrokwah-Larbi, Kwabena
1
Acheampong, George
1
Adom, Kwame
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
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Alfisyahr, Rizal
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Anand, Sandip
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Asamoah, George
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Awuku-Larbi, Yaw
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Barrera-Barrera, Ramón
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Brahm, Taiga
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Carvalho, Fernando Manuel Pereira de Oliveira
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Chen, Huan
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Chung, Jae-eun
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Cisneiros, Gabriela Pessoa de Oliveira
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Conchar, Margy
1
Crumbly, Jack
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Dalecki, Linden
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Danik, Lidia
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Gonera, Antje
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Gupta, Suruchika
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Journal of research in marketing and entrepreneurship
The journal of business & industrial marketing
Journal of business research : JBR
68
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of strategic marketing
44
Cogent business & management
17
European journal of marketing : EJM
16
International marketing review
16
Marketing intelligence & planning
16
International business review : the official journal of the European International Business Academy
14
International entrepreneurship and management journal
14
International journal of entrepreneurship and small business
13
Journal of the Academy of Marketing Science
12
International journal of economic perspectives : IJEP
10
Journal of international marketing
10
Journal of small business and enterprise development
10
International journal of hospitality management
9
Journal of marketing management : MM
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Journal of global marketing
8
Journal of small business strategy
8
The marketing review
8
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of enterprising culture
7
Australasian marketing journal
6
Europäische Hochschulschriften / 5
6
International business and economics research journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of retailing and consumer services
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Management research review
6
The journal of brand management : an international journal
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of trade and global markets
5
Journal of African business
5
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ECONIS (ZBW)
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1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
3
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
4
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
5
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
6
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
7
Examining the functionality of digital platform capability in driving B2B firm performance : evidence from emerging market
Liu, Longjun
;
Long, Jing
;
Fan, Qing
;
Wan, Wenhai
;
Liu, …
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1941-1957
Persistent link: https://www.econbiz.de/10014333366
Saved in:
8
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Iqbal, Mohammad
;
Mukhammad Kholid Mawardi
;
Sanawiri, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 514-542
Persistent link: https://www.econbiz.de/10014506498
Saved in:
9
Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Chen, Huan
;
Ma, Dalong
;
Sharma, Bhakti
- In:
Journal of research in marketing and entrepreneurship
26
(
2023
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014506559
Saved in:
10
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
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