//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in marketing and entrepreneurship"
~subject:"Betriebswirtschaftsstudium"
~subject:"Brand management"
~subject:"SME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing implementation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftsstudium
Brand management
SME
Marketing management
17
Marketingmanagement
17
KMU
13
Entrepreneurial marketing
11
Entrepreneurship
9
Entrepreneurship approach
9
Marketing
9
Business start-up
6
Firm performance
6
Unternehmenserfolg
6
Unternehmensgründung
6
Market orientation
4
Markenführung
3
Marketing strategy
3
Beziehungsmarketing
2
Brand orientation
2
Emerging economies
2
Entrepreneurial orientation
2
Ghana
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
Schwellenländer
2
B-to-B-Marketing
1
B2B SMEs
1
Bank
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Bio-Lebensmittel
1
Brand performance
1
Brand positioning
1
Business performance
1
Business planning
1
Business-to-business marketing
1
Case study
1
Client projects
1
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Abrokwah-Larbi, Kwabena
1
Acheampong, George
1
Adom, Kwame
1
Alfisyahr, Rizal
1
Awuku-Larbi, Yaw
1
Banerjee, Saikat
1
Brahm, Taiga
1
Chen, Huan
1
Dalecki, Linden
1
Dibb, Sally
1
Ernst, Cornelia
1
Farhangmehr, Minoo
1
Fluhrer, Peter
1
Gonera, Antje
1
Gupta, Suruchika
1
Hersleth, Stine Alm
1
Horky, Alisha Blakeney
1
Iqbal, Mohammad
1
Joensuu-Salo, Sanna
1
Kangas, Emilia
1
Kaufmann, Ethan
1
Kennedy, Elena Dowin
1
Khoshroo, Mina
1
Kubberød, Elin
1
Ma, Dalong
1
Mukhammad Kholid Mawardi
1
Pinho, José Carlos
1
Saiyed, Abrar Ali Mohammadusman
1
Sanawiri, Brillyanes
1
Sayal, Amber
1
Shaikh, Ateeque
1
Sharma, Bhakti
1
Syarifah, Ina
1
Sá, Elisabete
1
Talari, Mohammad
1
Tettey, Louis Numelio
1
Viljamaa, Anmari
1
Woehler, Julia
1
more ...
less ...
Published in...
All
Journal of research in marketing and entrepreneurship
Journal of business research : JBR
69
The journal of brand management : an international journal
45
Journal of strategic marketing
38
The journal of product & brand management
32
European journal of marketing : EJM
27
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of retailing and consumer services
21
Cogent business & management
20
Journal of marketing communications
18
Marketing intelligence & planning
15
The journal of business & industrial marketing
15
International marketing review
14
Journal of marketing management : MM
14
SpringerLink / Bücher
13
The marketing review
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : JPM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of research in marketing and entrepreneurship : JRME
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Asia Pacific journal of marketing and logistics
9
Europäische Hochschulschriften / 5
9
International journal of entrepreneurship and small business
9
Journal of global marketing
9
Journal of marketing
9
Journal of retailing
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Journal of the Academy of Marketing Science
9
Springer eBook Collection
9
Entrepreneurship marketing : principles and practice of SME marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International business review : the official journal of the European International Business Academy
8
International entrepreneurship and management journal
8
International journal of advertising : the review of marketing communications
8
International journal of retail & distribution management
8
Business horizons
7
European research studies
7
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
3
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
4
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
5
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Iqbal, Mohammad
;
Mukhammad Kholid Mawardi
;
Sanawiri, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 514-542
Persistent link: https://www.econbiz.de/10014506498
Saved in:
6
Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Chen, Huan
;
Ma, Dalong
;
Sharma, Bhakti
- In:
Journal of research in marketing and entrepreneurship
26
(
2023
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014506559
Saved in:
7
The importance of marketing mix planning and customer orientation for venture capital-financed startups : impacts on valuation, performance, and survival
Woehler, Julia
;
Ernst, Cornelia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014295051
Saved in:
8
Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises
Adom, Kwame
;
Tettey, Louis Numelio
;
Acheampong, George
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014295536
Saved in:
9
Ties that bind : leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing
Kennedy, Elena Dowin
;
Horky, Alisha Blakeney
;
Kaufmann, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10014295547
Saved in:
10
Positioning in SMEs : entrepreneurs' perceptions and strategies
Fluhrer, Peter
;
Brahm, Taiga
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014506492
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->