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~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Pandelaere, Mario"
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Journal of retailing
Marketing letters : a journal of research in marketing
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All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
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