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~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~source:"econis"
~subject:"Markenimage"
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Journal of retailing
Marketing letters : a journal of research in marketing
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Psychology & marketing
2
The journal of product & brand management
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Asia Pacific journal of marketing and logistics
1
Brands : interdisciplinary perspectives
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
International journal of services and operations management
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Jahrbuch Seniorenmarketing
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of euromarketing
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Journal of international business and economics : JIBE
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Journal of international marketing
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Markenartikel / Sonderheft : das Magazin für Markenführung
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Nepalese journal of finance : a publication of Uniglobe College
1
Review of managerial science : RMS
1
The journal of consumer marketing
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
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Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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ECONIS (ZBW)
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1
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
2
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
3
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
4
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
5
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
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