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~isPartOf:"Journal of retailing"
~isPartOf:"Reutlinger Diskussionsbeiträge zu Marketing und Management"
~person:"Rudolph, Thomas"
~subject:"Target group"
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Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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