//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
~language:"eng"
~person:"Dass, Mayukh"
~subject:"Brand extension"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Brand
1
Brand concept
1
Brand image
1
Brand management
1
Category Management
1
Category management
1
Consumer behaviour
1
Einzelhandel
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentransfer
1
Retail trade
1
Retailing
1
Subordinate categories
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Dass, Mayukh
Baskin, Ernest
1
Dhar, Ravi
1
Heilman, Carrie M.
1
Kumar, Piyush
1
Maxham, James G., III.
1
Netemeyer, Richard G.
1
Topaloglu, Omer
1
Zheng, Xiaoying
1
more ...
less ...
Published in...
All
Journal of retailing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->