//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
~person:"Baxendale, Shane"
~person:"Dass, Mayukh"
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Retail trade
2
Retailing
2
Advertising
1
Advertising effects
1
Brand
1
Brand concept
1
Brand extension
1
Brand image
1
Category Management
1
Category management
1
In-store communications
1
Integrated marketing communications
1
Markenartikel
1
Markenimage
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Regional development
1
Regionalentwicklung
1
Subordinate categories
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Werbung
1
Word-of-mouth (WOM)
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baxendale, Shane
Dass, Mayukh
Chung, Hwan
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
2
Lee, Eunkyu
2
Sethuraman, Raj
2
Andras, Trina Larsen
1
Bachtel, Robert C.
1
Baldi, Francesco
1
Baldus, Brian
1
Barone, Michael J.
1
Bauner, Christoph
1
Blair, Edward A.
1
Bodur, H. Onur
1
Bolton, Ruth N.
1
Borghini, Stefania
1
Calantone, Roger J.
1
Chebat, Jean-Charles
1
Deleersnyder, Barbara
1
Desmichel, Perrine
1
Diamond, Nina
1
Dolbec, Pierre-Yann
1
Echambadi, Raj
1
Fadairo, Muriel
1
Geyskens, Inge
1
Grphmann, Bianca
1
Gustafsson, Anders
1
Han, Simeng
1
Herm, Steffen
1
Hughes, Douglas E.
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Katrijn, Gielens
1
Katsikeas, Constantine S.
1
Keller, Kristopher Oliver
1
Kim, Saejoon
1
Kirca, Ahmet H.
1
Kocher, Bruno
1
more ...
less ...
Published in...
All
Journal of retailing
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->