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~isPartOf:"Journal of retailing"
~person:"Baxendale, Shane"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Erfolgsfaktor
Marketing management
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Baxendale, Shane
Bachtel, Robert C.
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Barone, Michael J.
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Chung, Hwan
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Dekimpe, Marnik G.
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The impact of different touchpoints on
brand
consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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