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~isPartOf:"Journal of retailing"
~person:"Chen, Huan"
~person:"Dass, Mayukh"
~subject:"Brand categorization"
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Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan
;
Pang, Jun
;
Koo, Minkyung
;
Patrick, Vanessa M.
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
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