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~isPartOf:"Journal of retailing"
~person:"Chen, Huan"
~person:"Dass, Mayukh"
~subject:"Consumer behaviour"
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Consumer behaviour
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Chen, Huan
Dass, Mayukh
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Journal of retailing
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Journal of business research : JBR
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ECONIS (ZBW)
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan
;
Pang, Jun
;
Koo, Minkyung
;
Patrick, Vanessa M.
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
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