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~isPartOf:"Journal of retailing"
~person:"Dass, Mayukh"
~person:"Ma, Yu"
~subject:"Diskrete Entscheidung"
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Diskrete Entscheidung
Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Brand
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Markenartikel
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Brand image
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Category Management
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Category management
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Markenimage
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Retail trade
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Brand concept
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Brand equity
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Brand extension
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Choice models
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Discrete choice
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Einzelhandelspreis
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Handelsmarke
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Ingredient branding
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Markentransfer
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Marketing management
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Marketingmanagement
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Panel
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Panel study
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Preiselastizität
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Price elasticity
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Private brands
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Private labels
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Privatisierung
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Privatization
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Product labelling
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Retail price
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Retail strategy
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Dass, Mayukh
Ma, Yu
Narasimhan, Chakravarthi
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Seetharaman, Seethu
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Murthi, B. P. S.
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Rao, Ram C.
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Zhang, Qin
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Journal of retailing
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Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
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