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~isPartOf:"Journal of retailing"
~person:"Patrick, Vanessa M."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Beziehungsmarketing
1
Brand
1
Brand categorization
1
Brand management
1
Brand status
1
Consumer-Brand relationships
1
Identity congruence
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Lay theory
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Markenführung
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Merchandise
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Merchandising
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Patrick, Vanessa M.
Grewal, Dhruv
7
Nordfält, Jens
4
Roggeveen, Anne L.
4
Campo, Katia
3
Ma, Yu
3
Noble, Stephanie M.
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Ruyter, Ko de
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Shankar, Venkatesh
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Harris, Lloyd C.
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Hult, G. Tomas M.
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Joy, Annamma
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Mantrala, Murali K.
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Reinartz, Werner J.
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Tsiros, Michael
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Verhoef, Peter C.
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Wetzels, Martin
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Zhang, Yufei
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Journal of retailing
Journal of business research : JBR
1
Journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
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ECONIS (ZBW)
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Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
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2
Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan
;
Pang, Jun
;
Koo, Minkyung
;
Patrick, Vanessa M.
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
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