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~isPartOf:"Journal of retailing"
~source:"econis"
~subject:"Advertising effects"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
Viral marketing
20
Virales Marketing
20
Consumer behaviour
14
Konsumentenverhalten
14
Online retailing
9
Online-Handel
9
Einzelhandel
8
Retail trade
8
Internet marketing
7
Online-Marketing
7
Bewertung
4
Evaluation
4
Beziehungsmarketing
3
Customer satisfaction
3
Experiment
3
Kundenzufriedenheit
3
Online reviews
3
Personalisierung
3
Personalization
3
Relationship marketing
3
Social Web
3
Social web
3
Advertising
2
Data Mining
2
Data mining
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E-commerce
2
Electronic Commerce
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Marketing management
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Marketingmanagement
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Regional development
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Baxendale, Shane
1
Duan, Wenjing
1
Gu, Bin
1
MacDonald, Emma K.
1
Whinston, Andrew B.
1
Wilson, Hugh
1
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Journal of retailing
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Psychology & marketing
4
Information systems research : ISR
3
Marketing intelligence & planning
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Argumenta oeconomica
1
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ECONIS (ZBW)
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The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
2
The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing
;
Gu, Bin
;
Whinston, Andrew B.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
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