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~isPartOf:"Journal of retailing"
~subject:"Advertising"
~subject:"Marketingmanagement"
~subject:"USA"
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Journal of retailing
Health marketing quarterly
32
International journal of pharmaceutical and healthcare marketing : IJPHM
14
Journal of business research : JBR
8
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Springer eBook Collection / Business and Economics
6
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Direct marketing : an international journal
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Journal of advertising research
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Journal of global marketing
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Journal of marketing communications
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
4
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NBER Working Paper
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NBER working paper series
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The journal of law & economics
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Working paper / National Bureau of Economic Research, Inc.
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American journal of agricultural economics
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Electronic commerce research and applications
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European journal of operational research : EJOR
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IFM-Materialien
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Interactive and multi-channel marketing
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International journal of advertising : the quarterly review of marketing communications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business & economics research
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Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of public policy & marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
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