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~isPartOf:"Journal of retailing"
~subject:"Brand"
~subject:"United Kingdom"
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Search: subject_exact:"Kaufentscheidung"
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Brand
United Kingdom
Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
128
Retail trade
128
Beziehungsmarketing
66
Relationship marketing
66
Online retailing
46
Online-Handel
46
Brand management
33
Markenführung
33
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33
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Ma, Yu
2
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Journal of retailing
Journal of business research : JBR
237
The journal of brand management : an international journal
188
Journal of retailing and consumer services
174
The journal of product & brand management
174
Psychology & marketing
72
European journal of marketing : EJM
64
International journal of consumer studies
60
Journal of marketing management : MM
46
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of consumer marketing
39
Marketing letters : a journal of research in marketing
37
Journal of fashion marketing and management
36
International journal of hospitality management
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of marketing communications
32
Marketing intelligence & planning
32
International journal of retail & distribution management
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of global marketing
25
Journal of the Academy of Marketing Science
25
Journal of promotion management : innovations in planning and applied research
24
Journal of strategic marketing
24
SpringerLink / Bücher
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
International marketing review
23
Journal of customer behaviour
23
Journal of promotion management : JPM
23
The international review of retail, distribution and consumer research
23
Journal of marketing
22
Qualitative market research : an international journal
22
The IUP journal of brand management : IJBRM
22
Young consumers : insight and ideas for responsible marketers
22
Cogent business & management
21
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
21
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ECONIS (ZBW)
23
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
4
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
5
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
6
Internal reference price response across store formats
Elshiewy, Ossama
;
Peschel, Anne Odile
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 496-509
Persistent link: https://www.econbiz.de/10013426742
Saved in:
7
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
8
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
9
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
10
Political identity and the consumer journey : a research review
Jung, Jihye
;
Mittal, Vikas
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012295807
Saved in:
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