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~isPartOf:"Journal of retailing"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Brand management
Konsumentenverhalten
Werbung
Markenführung
51
Consumer behaviour
32
Einzelhandel
27
Retail trade
27
Brand
21
Markenartikel
20
Brand image
16
Markenimage
16
Handelsmarke
11
Store brand
11
Beziehungsmarketing
10
Relationship marketing
10
Marketing management
9
Marketingmanagement
9
Retailing
6
Preismanagement
5
Pricing strategy
5
Store brands
5
Brand equity
4
Category Management
4
Category management
4
Einzelhandelspreis
4
Retail price
4
Bewertung
3
Brand extension
3
Discrete choice
3
Diskrete Entscheidung
3
Distribution channel
3
Emerging economies
3
Emerging markets
3
Evaluation
3
Ladengestaltung
3
Markentransfer
3
Online retailing
3
Online-Handel
3
Private labels
3
Sales promotion
3
Schwellenländer
3
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51
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English
51
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Ma, Yu
3
Verhoef, Peter C.
3
Brady, Michael K.
2
Chung, Hwan
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
2
Lee, Eunkyu
2
Narasimhan, Chakravarthi
2
Seetharaman, Seethu
2
Sethuraman, Raj
2
Sloot, Laurens M.
2
Aggarwal, Praveen
1
Andras, Trina Larsen
1
Aydınoğlu, Nilüfer Z.
1
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1
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1
Baldi, Francesco
1
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1
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1
Baskin, Ernest
1
Bauner, Christoph
1
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1
Benedicktus, Ray L.
1
Blair, Edward A.
1
Bodur, H. Onur
1
Bolton, Ruth N.
1
Borghini, Stefania
1
Calantone, Roger J.
1
Capizzani, Mario
1
Chan, Tsang-sing
1
Chebat, Jean-Charles
1
Chen, Huan
1
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1
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1
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1
Cui, Geng
1
Darke, Peter R.
1
Dass, Mayukh
1
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1
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1
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Journal of retailing
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
261
European journal of marketing : EJM
125
Journal of Product & Brand Management
114
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
98
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
73
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Research
57
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
51
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1
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51
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date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
4
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
5
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
6
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
7
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
8
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
9
Valuation of brand equity and retailer growth strategies using real options
Trigeorgis, Lenos
;
Baldi, Francesco
;
Katsikeas, …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 523-544
Persistent link: https://www.econbiz.de/10013270694
Saved in:
10
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
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