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~isPartOf:"Journal of retailing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Management"
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Brand management
Einzelhandel
124
Retail trade
124
Consumer behaviour
123
Konsumentenverhalten
123
Beziehungsmarketing
103
Relationship marketing
103
Markenführung
51
Distribution channel
39
Vertriebsweg
39
Customer satisfaction
34
Kundenzufriedenheit
34
Marketing management
30
Marketingmanagement
30
Online retailing
26
Dienstleistungsqualität
25
Online-Handel
25
Service quality
25
Brand
22
Lieferantenmanagement
21
Supplier relationship management
21
E-commerce
20
Electronic Commerce
20
Markenartikel
20
Brand image
18
Markenimage
18
Customer service
17
Kundenservice
17
Retailing
17
Salespeople
17
Verkaufspersonal
17
Beschwerdemanagement
15
Complaint management
15
Ladengestaltung
15
Lieferkette
15
Store design
15
Supply chain
15
Category Management
14
Category management
14
Handelsmarke
14
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Undetermined
27
Type of publication
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Article
51
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
51
Language
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English
51
Author
All
Ma, Yu
3
Verhoef, Peter C.
3
Brady, Michael K.
2
Chung, Hwan
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
2
Lee, Eunkyu
2
Narasimhan, Chakravarthi
2
Seetharaman, Seethu
2
Sethuraman, Raj
2
Sloot, Laurens M.
2
Aggarwal, Praveen
1
Andras, Trina Larsen
1
Aydınoğlu, Nilüfer Z.
1
Bachtel, Robert C.
1
Baldauf, Artur
1
Baldi, Francesco
1
Baldus, Brian
1
Barone, Michael J.
1
Baskin, Ernest
1
Bauner, Christoph
1
Baxendale, Shane
1
Benedicktus, Ray L.
1
Blair, Edward A.
1
Bodur, H. Onur
1
Bolton, Ruth N.
1
Borghini, Stefania
1
Calantone, Roger J.
1
Capizzani, Mario
1
Chan, Tsang-sing
1
Chebat, Jean-Charles
1
Chen, Huan
1
Cian, Luca
1
Cravens, Karen S.
1
Cronin, J. J.
1
Cui, Geng
1
Darke, Peter R.
1
Dass, Mayukh
1
Deleersnyder, Barbara
1
Dellande, Stephanie
1
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Published in...
All
Journal of retailing
Journal of business research : JBR
602
The journal of brand management : an international journal
560
The journal of product & brand management
384
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Marketing intelligence & planning
111
Journal of strategic marketing
110
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
The journal of consumer marketing
52
The marketing review
52
European journal of marketing
51
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ECONIS (ZBW)
51
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1
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51
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date (oldest first)
1
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
2
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
4
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
5
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
6
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
7
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
8
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
9
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
10
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
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