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~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
~subject:"Preisrigidität"
~subject:"Werbefahrt"
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A basket-mix model to identify cherry-picked brands
McAlister, Leigh
;
George, Edward I.
;
Chien, Yung-hsin
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 425-436
Persistent link: https://www.econbiz.de/10003930066
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