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~isPartOf:"Journal of retailing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Research Report"
~type_genre:"Systematic review"
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Brand equity
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Journal of retailing
Journal of business research : JBR
50
The journal of brand management : an international journal
28
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
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International journal of hospitality management
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Tourism management : research, policies, practice
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Global business review
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International marketing review
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Journal of air transport management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : innovations in planning and applied research
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of sports marketing & sponsorship
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Journal of marketing for higher education
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The service industries journal
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AMS review : official publication of the Academy of Marketing Science
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Administrative Sciences : open access journal
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European research studies
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International journal of sport management and marketing : IJSMM
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Journal for global business advancement : JGBA
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Journal of Asian finance, economics and business : JAFEB
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Journal of business ethics : JOBE
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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1
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
2
Valuation of brand equity and retailer growth strategies using real options
Trigeorgis, Lenos
;
Baldi, Francesco
;
Katsikeas, …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 523-544
Persistent link: https://www.econbiz.de/10013270694
Saved in:
3
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
4
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
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