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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~subject:"Interestingness"
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Journal of retailing and consumer services
Leitfaden Online-Marketing ; [Bd. 1]
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Do supermarkets' emails have any value for their customers? : the effect of emails' content and interestingness on customers' attitude and engagement
Rodriguez, Virginie
;
Sangle-Ferriere, Marion
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371703
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