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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing"
~subject:"Werbung"
~type_genre:"Case study"
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Journal of retailing and consumer services
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia
;
Sander, Matthias
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 475-502)
.
2013
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