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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Li, Bin"
~person:"Ngo, Liem Viet"
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Li, Bin
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Journal of retailing and consumer services
Marketing letters : a journal of research in marketing
The journal of product & brand management
1
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1
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
2
The crisis cloud's silver linings : the effects of hope and gratitude on employee burnout and engagement
Surachartkumtonkun, Jiraporn
;
Ngo, Liem Viet
;
Shao, Wei
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364476
Saved in:
3
Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Li, Bin
;
Chen, Shuang
;
Qi, Zhou
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253485
Saved in:
4
It takes two to tango : the role of customer empathy and resources to improve the efficacy of frontline employee empathy
Ngo, Liem Viet
;
Thi Nguyet Que Nguyen
;
Nam The Tran
; …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012389857
Saved in:
5
When do-good meets empathy and mindfulness
Thi Nguyet Que Nguyen
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 22-29
Persistent link: https://www.econbiz.de/10012114111
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