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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing science"
~isPartOf:"The service industries journal"
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"Switching is easy" : service firm communications to encourage customer switching
Pick, Doreén
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 502-509
Persistent link: https://www.econbiz.de/10010388546
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