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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing science"
~isPartOf:"The service industries journal"
~subject:"Customer loyalty"
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Search: subject_exact:"Switching barriers"
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The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
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What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
Chuah, Stephanie Hui-wen
;
Marimuthu, Malliga
; …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 124-136
Persistent link: https://www.econbiz.de/10011697928
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