//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~person:"Fatma, Mobin"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Beziehungsmarketing
2
Brand management
2
Consumer behaviour
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Markenführung
2
Relationship marketing
2
AR app
1
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Attitude
1
Brand
1
Brand engagement
1
Brand loyalty
1
Co-creation
1
Customer experience
1
Customer integration
1
Einzelhandel
1
Experience
1
Internet marketing
1
Kundenintegration
1
Love
1
Markenartikel
1
Markentreue
1
Online review intention
1
Retail trade
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Fatma, Mobin
Cheung, Man Lai
2
Khan, Imran
2
Kreutzer, Ralf T.
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Theobald, Elke
2
Adam, Nawal Abdalla
1
Aguilar-Illescas, Rocio
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alzate, Miriam
1
Anaya-Sánchez, Rafael
1
Arce-Urriza, Marta
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Baabdullah, Abdullah Mohammed
1
Barakat, Karine Aoun
1
Bento, Marisa
1
Brügner, Hartmut
1
Carlson, Jamie
1
Cebollada, Javier
1
Chen, Fei-Lung
1
Choi, Tsan-Ming
1
Chong, Sze Man
1
Cohen, Justin
1
Cuevas, Leslie M.
1
Dabbous, Amal
1
Dennhardt, Severin
1
Desai, Bhavini
1
Eilers, Daniela
1
Elias, Carola Anna
1
Errichiello, Oliver Carlo
1
Eugene Cheng-xi Aw
1
Faulkner, Margaret
1
Feinleib, David
1
Gizycki, Vittoria von
1
Grzesiak, Mateusz
1
Gupta, Ashish
1
Gutierrez, Anabel
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
SpringerLink / Bücher
Journal of consumer marketing
1
Journal of destination marketing & management
1
The international journal of bank marketing : IJBM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->