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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
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Konsumentenverhalten
Bibliometrics
11
Bibliometrie
11
Brand management
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Markenführung
10
Literature review
9
Consumer behaviour
8
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6
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Augmented reality
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Behavioral finance
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Baumann, Chris
1
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Gustafsson, Clara
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Hook, Margurite
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Javornik, Ana
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Kulczynski, Alicia
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Michel, Anne
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Radler, Viktoria Maria
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Schmidt, Holger J.
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Journal of retailing and consumer services
The journal of brand management : an international journal
International journal of consumer studies
30
Journal of business research : JBR
20
Marketing intelligence & planning
6
The marketing review
6
Psychology & marketing
5
International journal of technology marketing : IJTMkt
4
Journal of consumer marketing
4
Cogent business & management
3
Management research review
3
Management review quarterly
3
Technological forecasting & social change : an international journal
3
The international review of retail, distribution and consumer research
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Benchmarking : an international journal
2
Electronic commerce research
2
European journal of marketing
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of macromarketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
Transport reviews : a transnational transdisciplinary journal
2
A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business strategy and the environment
1
Consumer behavior review : CBR
1
Data-Driven Decision Making
1
Electronic markets : the international journal on networked business
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ECONIS (ZBW)
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1
Beware, an underdog may bite :
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
3
Consumer resistance and inertia of retail investors : development of the resistance adoption inertia continuance (RAIC) framework
Seth, Himanshu
;
Talwar, Shalini
;
Bhatia, Anuj
;
Saxena, …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012268800
Saved in:
4
Antecedents and consequences of participation in brand communities : a
literature
review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
5
20 Years of brand personality : a bibliometric review and research agenda
Radler, Viktoria Maria
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10011885060
Saved in:
6
Thank you for the music - or not? The effects of in-store music in service settings
Michel, Anne
;
Baumann, Chris
;
Gayer, Leonie
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011697856
Saved in:
7
Augmented reality : research agenda for studying the impact of its media characteristics on consumer behaviour
Javornik, Ana
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 252-261
Persistent link: https://www.econbiz.de/10011473219
Saved in:
8
Sonic branding : a consumer-oriented
literature
review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
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