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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The service industries journal"
~subject:"Mobilkommunikation"
~type_genre:"Aufsatz in Zeitschrift"
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Mobilkommunikation
Kundenbindungsprogramm
49
Loyalty program
49
Consumer behaviour
40
Konsumentenverhalten
40
Beziehungsmarketing
27
Relationship marketing
27
Einzelhandel
12
Retail trade
12
Loyalty programs
8
Food retailing
7
Lebensmitteleinzelhandel
7
Rabatt
7
Rebate
7
Mobile Business
5
Mobile business
5
Online retailing
5
Online-Handel
5
Sales promotion
5
Verkaufsförderung
5
Customer satisfaction
4
E-commerce
4
Electronic Commerce
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Kundenzufriedenheit
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Marketing management
4
Marketingmanagement
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Preismanagement
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Pricing strategy
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Brand
3
Markenartikel
3
Mobile communications
3
Mobile coupons
3
Pricing
3
Theorie
3
Theory
3
Consumer data
2
Coupon
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Customer retention
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Dienstleistungsqualität
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Direct marketing
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Aufsatz in Zeitschrift
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Chen, Xudong
1
Kim, Hee Jin
1
Li, Gang
1
Luo, Meiling
1
Qin, Yinggao
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Song, Hayeon
1
Yu, Yu
1
Zhang, Hongchao
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Journal of retailing and consumer services
The service industries journal
Information systems research : ISR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Global journal of business management : GJBM
1
International journal of Indian culture and business management : IJICBM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of management and marketing research : IJMMR
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of marketing research : JMR
1
Journal of targeting, measurement and analysis for marketing
1
Tourism management : research, policies, practice
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Transportation research / E : an international journal
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ECONIS (ZBW)
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1
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
2
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Saved in:
3
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
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