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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"slv"
~person:"Lei, Yueqiu"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Multi-volume publication"
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Social web
Advertising effects
2
Consumer behaviour
2
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Social Web
2
Virtual influencer
2
Werbewirkung
2
Brand endorsement effectiveness
1
Brand image
1
Brand management
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Emotion
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Mind perception theory
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Lei, Yueqiu
Rana, Nripendra P.
6
Dhir, Amandeep
4
Dwivedi, Yogesh Kumar
4
Kumar, Jitender
4
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3
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Alalwan, Ali Abdallah
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Algharabat, Raed
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Casper Ferm, Lars-Erik
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Eugene Cheng-xi Aw
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Ladhari, Riadh
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Leung, Wilson Ka-shing
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Li, Huajun
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mehrotra, Ankit
2
Mukerji, Bhasker
2
Naeem, Muhammad
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
2
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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