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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Bailey, Ainsworth Anthony"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
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