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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Hamin, Hamin"
~subject:"Brand"
~type_genre:"Article in journal"
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Hamin, Hamin
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Journal of retailing and consumer services
Asia Pacific journal of marketing and logistics
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The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Saved in:
2
Premium generic brand (PGB) choice vis-à-vis generic and national brands : a scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cros...
Baumann, Chris
;
Hamin, Hamin
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 492-501
Persistent link: https://www.econbiz.de/10010388548
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