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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Mimouni Chaabane, Aïda"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Mimouni Chaabane, Aïda
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"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
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2
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
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