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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Mou, Jian"
~subject:"Belief in global brand citizenship"
~type_genre:"Article in journal"
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How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei
;
Mou, Jian
;
Su, Qiulai
;
Wu, Yenchun Jim
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
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