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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Phau, Ian"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Consumer behaviour
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Phau, Ian
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Park, Jungkun
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Journal of retailing and consumer services
The journal of brand management : an international journal
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Marketing intelligence & planning
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International journal of consumer studies
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Journal of vacation marketing : an international journal
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Tourism review : the official journal of the AIEST
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
2
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
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