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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Septianto, Felix"
~subject:"Banane"
~type_genre:"Article in journal"
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Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
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