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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Yan, Ruiliang"
~subject:"Analytical modeling"
~type_genre:"Article in journal"
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Is brand alliance always beneficial to firms?
Yan, Ruiliang
;
Cao, Zixia
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 193-200
Persistent link: https://www.econbiz.de/10011629053
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