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~isPartOf:"Journal of retailing and consumer services"
~person:"Agrawal, Shiv Ratan"
~person:"Bu, Yi"
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Beziehungsmarketing
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Agrawal, Shiv Ratan
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Journal of retailing and consumer services
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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2
An Indian customer surrounding 7P's of service marketing
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 85-95
Persistent link: https://www.econbiz.de/10010468494
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