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~isPartOf:"Journal of retailing and consumer services"
~person:"Ahmadi, Hormoz"
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Beziehungsmarketing
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Brand image
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Brand management
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Brand value
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Confidence
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Consumer behaviour
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Customer satisfaction
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E-commerce
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Hope
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Ahmadi, Hormoz
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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
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