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~isPartOf:"Journal of retailing and consumer services"
~person:"Algharabat, Raed"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Relationship marketing
2
Social Web
2
Social web
2
Brand engagement
1
Brand equity
1
Brand image
1
Consumer brand engagement
1
Consumer involvement
1
Customer integration
1
Internet marketing
1
Involvement
1
Jordan
1
Jordanien
1
Kundenintegration
1
Markenimage
1
Non-profit organization
1
Nonprofit organization
1
Nonprofit-Organisation
1
Online-Marketing
1
Self-expressive brand
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Social media
1
Social presence
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Telepresence
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Algharabat, Raed
Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
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Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
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Cheung, Man Lai
2
Cliquet, Gérard
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
Gázquez-Abad, Juan Carlos
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Journal of retailing and consumer services
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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2
The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
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