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~isPartOf:"Journal of retailing and consumer services"
~person:"Alnawas, Ibrahim"
~person:"Foerderer, Jens"
~person:"Rita, Paulo"
~subject:"Online-Marketing"
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Journal of retailing and consumer services
European journal of management and business economics : EJM&BE
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International journal of internet marketing and advertising : IJIMA
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The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Alnawas, Ibrahim
;
Aburub, Faisal
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 313-322
Persistent link: https://www.econbiz.de/10011528732
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