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~isPartOf:"Journal of retailing and consumer services"
~person:"Annamalai, Balamurugan"
~person:"Torgler, Benno"
~subject:"Australia"
~subject:"Beziehungsmarketing"
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Journal of retailing and consumer services
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Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
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