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~isPartOf:"Journal of retailing and consumer services"
~person:"Baabdullah, Abdullah Mohammed"
~subject:"Social Web"
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Social Web
Social web
2
Beziehungsmarketing
1
Brand engagement
1
Brand equity
1
Brand image
1
Brand management
1
Consumer behaviour
1
Consumer involvement
1
Corporate reputation
1
Customer integration
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Electronic word of mouth
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Firmenimage
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Information diversity
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Internet marketing
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Kundenintegration
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Baabdullah, Abdullah Mohammed
Rana, Nripendra P.
6
Dhir, Amandeep
4
Dwivedi, Yogesh Kumar
4
Kumar, Jitender
4
Akram, Umair
3
Pang, Hua
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Talwar, Shalini
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2
Alalwan, Ali Abdallah
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Algharabat, Raed
2
Ashfaq, Muhammad
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Bailey, Ainsworth Anthony
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Casper Ferm, Lars-Erik
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Chiadmi, Nour-Eddine
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Eugene Cheng-xi Aw
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Ishaq, Muhammad Ishtiaq
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Ladhari, Riadh
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Lei, Yueqiu
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Leung, Wilson Ka-shing
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Li, Huajun
2
Lim, Heejin
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Liébana-Cabanillas, Francisco
2
Mehrotra, Ankit
2
Mukerji, Bhasker
2
Naeem, Muhammad
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Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of physical distribution and logistics management
1
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ECONIS (ZBW)
2
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1
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
2
Up the ante : electronic word of mouth and its effects on firm reputation and performance
Nisar, Tahir M.
;
Prabhakar, Guru
;
Ilavarasan, P. Vigneswara
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171975
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