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~isPartOf:"Journal of retailing and consumer services"
~person:"Bailey, Michael"
~person:"Füller, Johann"
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Bailey, Michael
Füller, Johann
Rana, Nripendra P.
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Journal of retailing and consumer services
Working paper / National Bureau of Economic Research, Inc.
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Creativity and innovation management
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Der Markt : international journal of marketing
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Discontinuous innovation : learning to manage the unexpected
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business process integration and management : IJBPIM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international economics
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Journal of political economy
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Journal of urban economics
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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WEB 2.0 : Hype oder Substanz?
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The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
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