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~isPartOf:"Journal of retailing and consumer services"
~person:"Baumann, Chris"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Advertising effects
2
Beziehungsmarketing
2
Brand
2
Markenartikel
2
Relationship marketing
2
Werbewirkung
2
Advertising Spending
1
Affectional drivers
1
Brand Equity
1
Brand Health
1
Brand experience
1
Brand exposure
1
Brand recall
1
Brand trust
1
Caucasian consumers
1
China
1
Chinese consumers
1
Competition
1
Competitive productivity
1
Competitiveness
1
Customer Equity
1
Customer Lifetime Value
1
Customer loyalty
1
Customer retention
1
Customer satisfaction
1
Customer value
1
Dienstleistungsqualität
1
Family consumption
1
Geschenk
1
Gesundheit
1
Gift giving
1
Gifts
1
Health
1
Kundenbindung
1
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English
4
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Baumann, Chris
Prentice, Catherine
14
Park, Jungkun
10
Lombart, Cindy
9
Klaus, Philipp
7
Agag, Gomaa
6
Hollebeek, Linda D.
6
Khan, Imran
6
Louis, Didier
6
Loureiro, Sandra Maria Correia
6
Quach, Sara
6
Septianto, Felix
6
Jebarajakirthy, Charles
5
Molinillo, Sebastian
5
Rana, Nripendra P.
5
Seger-Guttmann, Tali
5
Söderlund, Magnus
5
Abdelmoety, Ziad Hassan
4
Borges, Adilson
4
Carlson, Jamie
4
Das, Gopal
4
Dhir, Amandeep
4
Hyun, Hyowon
4
Japutra, Arnold
4
Kumar, Vikas
4
Kuppelwieser, Volker
4
Mortimer, Gary
4
Pantano, Eleonora
4
Paramita, Widya
4
Park, Eunil
4
Paul, Justin
4
Sands, Sean
4
Thaichon, Park
4
Wästlund, Erik
4
Adil, Mohd
3
Anaya-Sánchez, Rafael
3
Cambra-Fierro, Jesús
3
Casidy, Riza
3
Dash, Ganesh
3
Dawes, John
3
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Journal of retailing and consumer services
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
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All
ECONIS (ZBW)
4
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1
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
2
Competitiveness vis-à-vis service quality as drivers of customer loyalty mediated by perceptions of regulation and stability in steady and volatile markets
Baumann, Chris
;
Hoadley, Susan
;
Hamin, Hamin
;
Nugraha, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 62-74
Persistent link: https://www.econbiz.de/10011697886
Saved in:
3
The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Saved in:
4
Premium generic brand (PGB) choice vis-à-vis generic and national brands : a scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cros...
Baumann, Chris
;
Hamin, Hamin
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 492-501
Persistent link: https://www.econbiz.de/10010388548
Saved in:
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