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~isPartOf:"Journal of retailing and consumer services"
~person:"Borges, Adilson"
~subject:"Brand"
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Journal of retailing and consumer services
The journal of brand management : an international journal
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Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia
;
Borges, Adilson
;
Bakpayev, Marat
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
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