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~isPartOf:"Journal of retailing and consumer services"
~person:"Bowman, Douglas"
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
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Category Management
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Category management
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Konsumentenverhalten
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Journal of retailing and consumer services
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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R&D / INSEAD / INSEAD
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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