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~isPartOf:"Journal of retailing and consumer services"
~person:"Cheung, Man Lai"
~subject:"Fashion"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Cheung, Man Lai
Dwivedi, Yogesh Kumar
4
Ladhari, Riadh
4
Rana, Nripendra P.
4
Baier, Daniel
3
Souiden, Nizar
3
Thaichon, Park
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Ashfaq, Muhammad
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Chiadmi, Nour-Eddine
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Duan, Yongrui
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Hyun, Hyowon
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Ishaq, Muhammad Ishtiaq
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Islam, Tahir
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Khan, Imran
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Lancaster, Geoffrey
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Lee, Daeho
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Leung, Wilson Ka-shing
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Lim, Heejin
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Liébana-Cabanillas, Francisco
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Mukerji, Bhasker
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Panda, Rajesh
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Park, Jungkun
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Park, Minjung
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Perrigot, Rozenn
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Journal of retailing and consumer services
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European business review
1
International journal of economics and business research
1
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ECONIS (ZBW)
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"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
2
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
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