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~isPartOf:"Journal of retailing and consumer services"
~person:"Gil Saura, Irene"
~person:"Khan, Imran"
~subject:"Brand"
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Gil Saura, Irene
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Journal of retailing and consumer services
The journal of brand management : an international journal
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International journal of business excellence
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International journal of hospitality management
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Marketing intelligence & planning
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The international journal of bank marketing : IJBM
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AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
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