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~isPartOf:"Journal of retailing and consumer services"
~person:"Khan, Imran"
~person:"Malhotra, Naresh K."
~subject:"Brand image"
~subject:"Nachhaltige Entwicklung"
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Brand image
Nachhaltige Entwicklung
Consumer behaviour
8
Konsumentenverhalten
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Beziehungsmarketing
6
Relationship marketing
6
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
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Markenführung
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Brand experience
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Customer engagement
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Khan, Imran
Malhotra, Naresh K.
Lombart, Cindy
4
Loureiro, Sandra Maria Correia
4
Park, Jungkun
4
Baumann, Chris
3
Dawes, John
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Japutra, Arnold
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Kumar, Vikas
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Liu, Chih-Hsing
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Louis, Didier
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Tran, Trang P.
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Journal of retailing and consumer services
Review of marketing research
3
The journal of brand management : an international journal
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Cornell hospitality quarterly : CQ
1
Emerald insight
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International journal of business excellence
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of business research : JBR
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Journal of destination marketing & management
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Journal of marketing analytics : JMA
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Marketing intelligence & planning
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Review of Marketing Research Ser.
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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1
Do brands' social media
marketing
activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
2
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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