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~isPartOf:"Journal of retailing and consumer services"
~person:"Kong, Juan"
~subject:"Consumer behaviour"
~subject:"Virales Marketing"
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Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
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